Consuming Books: The Marketing and Consumption of Literature by Stephen Brown

By Stephen Brown

The procuring, promoting, and writing of books is a monstrous during which advertising and marketing looms huge, but there are only a few books which take care of ebook advertising and marketing (how-to texts excepted) and less nonetheless on e-book intake. This cutting edge textual content not just rectifies this, but additionally argues that faraway from being indifferent, the publication company actually epitomises today’s leisure economic climate (fast relocating, hit pushed, extreme pageant, fast technological switch, etc.).

Written via a magnificent roster of well known advertising and marketing professionals, many with adventure of the ebook alternate and all talented writers of their personal correct, Consuming Books steps again from the practicalities of booklet advertising and takes a glance on the from a broader shopper learn point of view. along with 16 chapters, divided into 4 unfastened sections, this key textual content covers:

* a old overview
* the customarily acrimonious marketing/literature interface
* the shoppers of books (from booklet teams to bookcrossing)
* a attention of the tensions that either literary forms and dealers feel.

With anything for everybody, Consuming Books not just enhances the ‘how-to’ style yet offers the intensity that earlier experiences of ebook intake conspicuously lack.

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