What design do aspects go into making a perfect brochure? Here are three tips that will help you in designing and creating brochures that are enviable.
As a business, you may wonder if creating brochures is even worth it.
In a digital age such as this, will your brochure get lost? Noticed? Will it draw attention?
Simply put, brochures are too affordable and versatile to get excluded from your marketing campaigns. They can cost as little as $1 to $3 per brochure, and even less when you buy in bulk. They can be placed in waiting rooms, at the checkout counter, in media kits sent to news organizations.
The options are as limitless as you are creative.
Speaking of creativity—the real struggle isn’t whether you need a brochure, but how to design an eye-catching one. Here, we provide three tips for grabbing someone’s attention with your high-quality advertisement.
1. Use Vivid Colors and Imagery
There’s no excuse to have lackluster images accompanied by an over-used font. With tools such as Canva and Adobe Spark offering online brochure templates, your brochure can be as modern and cutting-edge as you’d like.
If you’re promoting an event, product, service, you name it, the quality of your brochure plays a direct part in its success. Sleek, eye-catching designs are vital to getting your audience’s attention.
Consider your theme and allow it to influence the style of your poster.
Is it more professional or more playful? More visual or more text-heavy? Design your brochure around your objectives.
2. Don’t Skimp on Quality
Low-quality imagery and resolution is a surefire way to get your flyer thrown in the trash.
Consider your printer (or printing services) when creating brochures. This helps you determine sizes ahead of time so that you can design a leaflet within its dimensions. Blurry images don’t lend themselves to professionalism.
Another quality consideration is paper. Flimsy paper that deteriorates under a drop of water, or ink that runs—ask yourself how seriously you’d take that business.
Instead, you could contemplate hiring professional printers. Look for a dependable company with a good track record with their previous clients. Ask them about their printing equipment, and don’t be afraid to seek out real examples
3. Harness the CTA
Of course, what’s the point of creating brochures? To get someone to attend your event, watch your movie, buy your product, employ your services. Whatever the case may be, ensure you include a call-to-action.
A call-to-action encourages the audience to take a step after reading the brochure. Using the above two tips will start the process—a CTA will seal the deal.
Harness the power of a compelling CTA and leave the reader with an action to take. Include a location address, phone number, social media handles, ticket website, or whatever is applicable to your end goal.
Creating Brochures Doesn’t Have to Be Complicated
Using these three tips, you’re well on your way to an eye-catching design.
Use the digital age to your advantage—borrow templates online that make you feel like a graphic design pro (even if you’re not). Invest in high-quality and high-resolution, so your audience knows you’re worthy of their attention. Draw them to contact you with a compelling call-to-action.
When it comes to creating brochures, you’ve got this.
If you need more tips where this came from, keep reading our blog!