As a business, it is common sometimes to wonder how other big companies became really successful. The obvious question in your mind would be “How do they do it?” Apple is one such brand, and both big and small businesses look up to it. Almost anything that the company sells succeeds. Over the years, it has managed to enjoy unparalleled revenue growth, which very few companies have been able to achieve. Their story and strategies are very astonishing!
iPhone marketing solutions do not only focus on making a lot of money, or just selling many products. Indeed, the competition is very high in the mobile industry but very few brands have been able to succeed in their niche the way the iPhone has. Although there has been some strong criticism on the product from naysayers, Apple products are a revolution in their respective markets. This success is a direct result of its digital marketing strategies.
Here are some of the company’s best-selling techniques.
In their selling strategies, there is a little direction on where or how to but their devices in detail. Instead, the advertisements and other selling messages are very straightforward, typically displaying the product and letting it sell itself. Like it is always said, simplicity is the ultimate sophistication. You can also avoid the flashy noise, keep your content at a minimum, and display your product well.
- Product placement.
It is easy and very tempting for many brands to invest in PPC ads in a bid to increase their revenues. However, this is not absolutely necessary. In fact, Apple relies mostly on product placement, especially with great influencers, and buzz originating from positive reviews in media. While it can be challenging putting your product in the hands of Beyoncé, or on a set of a great TV show, it is possible to approach insiders and influencers.
If you do enough persuasion with them, they will gladly share your products with their followers. Alternatively, you can embrace the free trial strategy. Offer a free trial of your devices, in exchange for positive testimonials.
- Take advantage of reviews.
Customer feedback is super beneficial, especially when introducing a new product or service. Big brands have been known to make use of this technique, and you can too. Why not offer a free trial of your product in exchange for reviews that would appear on your website? To top it off, ensure all reviews bear the customer’s name, image, or avatar.
Many businesses believe that they have to lower their prices so as to beat their competitors. This is not true. In fact, competition based on price wars could actually hurt your business. Apple knows this fact very well and does not waiver on its price strategy. iPhone marketing solutions only focus on their UVP(unique value proposition). Your product could be expensive but as long as customers get their value for money, they will always crave and queue in long lines just to have a glimpse of the new iteration of your products. Whatever product that Apple releases, they usually make their customer feel like it is indeed worth paying the ultimate price.
- Standing out.
In business, it is always good to be known for something. This could be the core values that your customers see being reflected in your brand, hence making them feel comfortable to be associated with your products. However, standing out goes beyond the values or products of your business. It entails all the other processes in your business, such as packaging, your store appearance, and selling the collateral. Your values must be reflected across all platforms.
Your brand consistency strengthens your customer’s trust in your products. They should feel safe knowing that your product will always deliver what they promise. Also, make all your products have a uniform look and style.
- Launching your products.
Making a product is not difficult, but creating a remarkable experience for your customers to entice them to visit again, and maintaining their loyalty can be a daunting task. When launching their products, Apple has done it all: from the feel of a rock concert to movie-style advertisements to shops that wow a shopper’s experience, it is always something that customers look forward to.
- Focus on the target audience.
iPhone marketing solutions only focus on their targeted audience. Apple has studied its market niche and they know exactly what it wants. They know how to use a language that their customers understand hence strengthening their relationship and encouraging more sales. Avoid the use of complicated language that will cause confusion or overwhelm your customers.
Amelia-Lily Houghton is a content creator for Technical Writers. She is a qualified online content media manager who loves to interact with engaging content & multi-media. Certification: A* in media studies.