Hiring A Legit Seo Agency To Avoid Black Hat Practices
If you are looking for an answer why SEO is important? The answer is a search engine is responsible for almost 95% of online experiences and about 50% of users have the tendency to click on any of the first three links. Now simply go to Google and type the name of your business and see where and on which page do you find it?
What role does SEO play in your business?
You might be hearing about the need to hire an SEO company and before you do so, it’s important that you have a clear notion about it. An online business is practically invalid if it is not optimized for search engines. Understanding the term can be a little complex if you are newly introduced to digital marketing. Basically, these agencies through their range of services and techniques help other online businesses to gain online visibility. It is all about making certain changes in the website design and content so that search engines prefer crawling. The more optimized your site it, the better the chances of ranking in the first page of major search engines based on keyword specific search, mainly Google.
Do you feel the importance of SEO?
A reputed SEO agency hires experts who are able to offer professional service in various areas of digital marketing and SEO which includes auditing your website, building a customized strategy and implementing proper tactics. A good SEO company would offer useful suggestions to their clients and could also make wise decisions on your behalf to increase the return on investment. They will themselves do an analysis of your website and keep making necessary changes which are beneficial for optimization. Here are a few reasons as to why you need to hire an SEO agency:
- Take your business online
- Business growth, you want to reach a larger number of audiences
- More leads and sales
- Want to go ahead of your competitors
- You really don’t know how much activity your website is
- Improve the future of your business
Hire a legit SEO company?
Do you even understand why it is very important to hire a legit SEO agency in Toronto? The term ‘legit’ here plays a key role in determining whether your site would rank or be banned by Google. When it comes to online marketing, Google is the father who is always updating new algorithms and keeping a note of how each website is ranking. Anyone doing any foul play would be banned and there are still SEO companies who promise a high ranking within a short time by implementing ‘black-hat’ techniques. A legit SEO firm is one that practices white-hat techniques that takes time and guarantees long-term results. There are so many factors contributing to white-hat SEO and here are the most important ones:
- Is your website secure? Is it HTTPS or still HTTP?
- Do the web pages load fast?
- Is your website mobile-friendly?
- The length and quality of website content
- Does the web page have accurate site code?
- The presence of strong backlinks
- Are the images of your website optimized?
- Are there social signals pointing back to your website?
Essential SEO Services
There are so many types of SEO services, thus you need to know the main services that should be included in your initial package when you sign with a company.
- The analysis of your website structure
- Analysis of conversion rate
- Keyword and content analysis
- Website code and structure optimization
- On-page and off-page analysis
What are the signs of a black hat SEO?
You should never fall into the trap of an SEO company who actually promises to give you a fast online presence but those are not long-term one and you must be careful of such cheating. So here are some of the things such agencies do:
- Purchase multiple links from the low-grade and random website
- Use duplicate content
- Use a specific program to generate multiple pages of garbage
- Submitting a fake press release
Yes, all these techniques definitely work and this is the reason why black hat exists but Google takes a note of all these activities. One fine day your website will be blocked and the face of your online business would be ruined.