How to Convert and Add Videos to iTunes

Are you trying to add a video to iTunes? As you’re probably already aware the content that you purchase via the iTunes store will be added to iTunes automatically – but videos that you downloaded on other platforms or recorded yourself will not.

If you want to add third-party videos to iTunes you will need to know what to do, but before that you will have to make sure that you can add your video to iTunes in the first place.


Converting Videos into iTunes Formats

At present iTunes only supports certain formats and so if you’re hoping to add your video to the iTunes library it will need to fit the specifications that it supports:

  • Container: MOV, MP4, or M4V
  • Video codec: MPEG-4 or H.264
  • Audio codec: AAC

If your video is in another format, you will need to transcode and convert it to match the specifications listed above. For example you could use Movavi Video Converter and follow the steps at to convert it to a iTunes-friendly format.

Adding a Video to iTunes

To add videos to iTunes is relatively easy and you can opt to either drag and drop the video file onto the iTunes icon or click the File menu and select Add to Library. In both cases the video that you add will be left in its current location but will be listed under the Home Videos category in iTunes.

If you want the video to be stored in the iTunes media folder when it is added to iTunes, you should open the Preferences window in iTunes and select the Advanced tab’. In that tab you can then make sure the ‘Copy files to the iTunes Media folder when adding to library’ option is checked.

After you add any video to iTunes, you should open the Movies section and select the Home Videos tab to make sure it was imported successfully. If it does not appear in that section it will mean that either the video wasn’t in a format that was supported – or something went wrong while adding it to iTunes.

It should be noted that after you’ve added videos to iTunes you are free to move them into any category that you prefer. To change the category for a video In iTunes you can right-click the video, select ‘Get Info’, click on the ‘Options’ tab and adjust the ‘media kind’ list.


Final Words

As you may have noticed the videos that you download and purchase within iTunes itself have a lot of other metadata, such as cover art, descriptions, and the names of the actors and directors. Unfortunately the videos that you import into iTunes manually won’t have that data, unless you add it manually using third-party tools.

On the whole you should now know exactly what you need to do to add any video to iTunes. If it is already in the right format you could even add it right now – but if not you should convert it and then give it a try.

Written by Shashank Jain

One Response to “How to Convert and Add Videos to iTunes”
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