In the modern day technological era where almost every person in the world holds a smart phone it is very hard to deny the impact of digital marketing on customer behavior and sales made through digital marketing but the downside of this huge digital marketing boom is that it has led to a very huge competition everywhere.
It has become so difficult to grab the customer’s attention on the social media because there is marketing everywhere on the digital platforms and people are actually now turning away from the screens. Keeping this scenario in mind some good brochures print can turn out to be best marketing tools. It is very simple to design a brochure and it can be done so by keeping in mind the following components of a brochure:-
a) Headline: This is the most important part of the brochure as told by many professional graphic designers also because this is what will decided whether a particular customer or client will read one’s brochure or not. It is advised that one should write the headline which supports consumer interests and benefits in a bold outline. The headline generally exist on top third of the front panel of any brochure and it most important real estate of any brochures print. Headline should make a direct impact on the customers’ eye and catch their attention, otherwise the customer won’t even bother to read any other part of the brochure shall it failed to interest the reader. Most headlines in a brochures print have a question, statement, news alert or a warning in red color and the same headline is used in brochure again and again for a well balanced design.