In the modern day technological era where almost every person in the world holds a smart phone it is very hard to deny the impact of digital marketing on customer behavior and sales made through digital marketing but the downside of this huge digital marketing boom is that it has led to a very huge competition everywhere.
It has become so difficult to grab the customer’s attention on the social media because there is marketing everywhere on the digital platforms and people are actually now turning away from the screens. Keeping this scenario in mind some good brochures print can turn out to be best marketing tools. It is very simple to design a brochure and it can be done so by keeping in mind the following components of a brochure:-
a) Headline: This is the most important part of the brochure as told by many professional graphic designers also because this is what will decided whether a particular customer or client will read one’s brochure or not. It is advised that one should write the headline which supports consumer interests and benefits in a bold outline. The headline generally exist on top third of the front panel of any brochure and it most important real estate of any brochures print. Headline should make a direct impact on the customers’ eye and catch their attention, otherwise the customer won’t even bother to read any other part of the brochure shall it failed to interest the reader. Most headlines in a brochures print have a question, statement, news alert or a warning in red color and the same headline is used in brochure again and again for a well balanced design.
b) Subheadings: The use of subheadings and title supports the question or the interest that has been sparked in the consumer because of the headline. This is the part which is a consumer gets by and connects then the consumer reads the entire brochure. Subheading also acts a divider between the headline and the body copy of the brochure.
c) Body Copy: The text added in the brochure body copy should be very descriptive in order to create a visual image of the product or the service that the business is selling or providing. One should make use of persuasive words to generate excitement among the reader which might lead of the action on behalf of the reader of the brochure. It is also best that the advantages and pros that the business is offering should be listed in points or underlined to make it very apparent to the customer.
d) Signature: Every brochure has a signature either on the bottom of the first page or the last page in the back panel of the brochure which is where one can find the company’s name, logo, address, website name and contact details in order for them to contact the business in every possible manner. A great looking logo can seriously have a very positive impact of the consumer and thus should be given a good deal of thinking during the designing process.