Advertising is an essential part of a promotion. The right choice of adverts might increase your profit and make your product or service more popular among the users. Let’s consider popular ads formats and the reasons for such popularity.
There are a lot of video advertising platforms such as Polus.media and others, which offer the basis for the cooperation of advertisers and publishers. They offer plenty of advantages. However, there is still a question concerning the choice of an ads format. There are lots of modern trends in marketing, which should not be avoided. Consider the most popular types of adverts, which are attractive for the users and effective in 2019:
- Short videos. Video ads are one of the important niches in modern marketing. There is hardly any advertiser, who does not enjoy the advantages of this format. However, such popularity is connected with big competitiveness. That’s why shorter video materials became one of the trends of 2019. They are not annoying and are able to capture the attention of the users in a few seconds. People today are ready to watch a full video only if it is relevant for them and contains interesting or useful information. Thus, you need to tell a brand story (or something like this) within 15 seconds. Such a format presupposes an immediate emotional response, which usually makes people buy something or visit your site to know more about the brand. More brands are likely to take the advantages of such a format this year.
- OTT. It is over the top adverts, which are created with the help of global providers of streaming media, such as Hulu, Amazon, YouTube, etc. If you try marketing with the help of such platforms, you can enjoy the following advantages:
- Better targeting
- Advanced analytics
- The creation of more personalized adverts.
The completion rates for the videos offered by such platforms are very high in comparison with plain in-browser videos because users have an option to skip the video or install an ad blocker.