The internet was borne of a dream to connect the whole world at the tap of buttons, and it did that job well. Over time, though, people started finding more and more use cases for the internet.
Down the line, one of such use cases entered the world of sports and we have live streaming as we know it today. Unknown to many, this is a very huge industry with even more potential to blow up in the future.
The Promise of Live Streaming
Like any other venture, there has to be something worthy of looking forward to if fansare to be interested in this venture at all. Quite frankly, live streaming has provided more than one solid argument for why it is the sports streaming model of the future.
The first and foremost advantage of this model is in its name – allowing fans and enthusiasts watch the in-game action as it is happening. This is opposed to having to wait several hours after the sports has been played before getting it on any of their channels.
Besides, live streaming now allows fans enjoy the games in the way they want to.
If you don’t have the time to watch all the action happen, there is a provision for checking in on the highlights from time to time. As if that is not cool enough, you also get to do so from the convenience of your preferreddevices.
To put that in context, gone are the days when you needed a TV to make things happen.
Buttressing the last point, consumingcontent on the go has never been easier with live streaming options.
On the bus home? Riding the train to another part of the city? No matter where you are, getting game updates is now as easy as tuning in to your preferred streaming platform on the closest internet-enabled device.
How the Content Creators Are Gaining Too
There are still a lot of regulations around live streaming for now, but sports content creators might be losing out more than they know by keeping the lid on this promising venture.
For example, the Premier league has banned uploading of live game content to the Twitter-owned Periscope as that wouldconstitute a breach of copyright laws. Elsewhere, the NFL is cashing out $1.5 billion from DirecTV to allow the network broadcast football games on their channels.
Depending on how you look at it, the world will soon lean towards streaming games more, and this is a good time for the contentcreators to cash in on the movement.
More than just making some broadcasting money, think of the massive audience that would be gained from allowing streaming. Areas where the games were not usuallyavailable to before willnow be able to enjoy it too.
Beyond that, people who would not be able to watch on TV, for one reason or the other, will now have an alternative way of following theirfavorite sports content.
Demand for Better Internet Is on The Rise
To stream sports live, and actually enjoy it, there is a need for high-speed internet connection. Watching games with a slow internet defeats the purpose of a live stream in the first place, and that is putting more demand on mobilenetworkoperators to supply high speed internet.
With the coming of 5G and development of infrastructure to support it, that might be one of the main breakthroughs that the live streaming scene will enjoy in the nearest future.
Preparing for The Future
Already, you can get all of the NFL games online, stream March Madness Final Four live from the comfort of your homes, watch the Golf Masters on the internet and see all the MLB action go down on supported platforms, among others. However, some sports are still holding out on this movement.
Truth is, the pressure that will be mounted by the growing importance of live streaming will soon be enough to get them to yield.To put that better, it is just a matter of time before all sports are available for live streaming.
The switch has already started. It is, thus, not a matter of if it would totally blow up anymore, but when.